Campaign to promote a healthy lifestyle and increase fitness level of the shoppers
Dubai, UAE: Al Wahda Mall, Mushrif Mall and Khalidiyah Mall under Line Investments & Property L.L.C, the shopping mall development and management division of Lulu Group International will be participating in Get fit Abu Dhabi, a campaign for fitness movement and retail promotions. Initiated by the Department of Economic Development (DED), the mall promotions and fitness driven events will be from 10th to 30th November.
Mr. Wajeb Al Khoury, Director of Line Investments and Property LLC said, “Encouraging an active lifestyle is a foundation for good health and our partnership with the Department of Economic Development is a positive step towards being a platform to champion healthy living and inspire our mall visitors to get motivated towards a more dynamic and enriching life.”
Mushrif Mall will have an activation area on the 3rd floor where customers can try fitness programs arranged by the Mall’s tenant Personal 20 and mall visitors will also have a chance to try different types of exercise equipment.
Khalidiyah Mall will have a fitness zone in the main atrium where customers can try different Activations while Al Wahda Mall is part of the campaign with a fitness activation zone and Gold’s Gym activities from 6pm-8pm during the campaign period.
There will be competitions during the campaign in all three malls and winners get a chance to win gifts and mall vouchers.
There will also be a raffle draw in all three malls where every AED 200/- spent gives shoppers a chance to enter a raffle draw promotion to win cash prize of Total AED 600,000. There will be a raffle draw every week (November 16th, 23rd and 30th) and each week there will be 40 lucky winners of AED 5000/- with a total of 120 winners.
