How Businesses should adapt and thrive in changing times
By Julianne Holt-Kailihiwa, CEO of Sumo International Inc. LLC
The culinary landscape of the GCC is evolving at a rapid pace, driven by changing consumer preferences, cultural influences, and global trends. Working in the F&B industry for over two decades I have witnessed first-hand how important it is for food businesses to stay agile in these dynamic times. Adapting to emerging trends is not just a survival tactic; it’s key to thriving in a competitive market where customer expectations are constantly shifting. Looking forward to some of the most significant culinary trends shaping the GCC region and provide insights on how businesses can innovate to stay ahead.
Rise of Health-Conscious Dining
One of the most noticeable shifts in the regional culinary scene is the increased demand for health-conscious dining options beyond the usual marketing hype. Consumers are not only talking about eating healthier they are increasingly making dinning choices based on more what tastes good, but what’s good for them. As consumers become more informed about the benefits of balanced diets, the demand for fresh, organic, and nutritious food has grown significantly. This trend is amplified by the region’s focus on wellness and preventive healthcare. We have embraced this shift early on by introducing a range of healthy options on our menu, including vegetarian sushi rolls, protein packed fish options both cooked and raw as well as our longstanding traditional salads that cater to the growing health-conscious clientele.
Fusion of Flavors
GCC consumers are increasingly open to trying new and exotic flavors while still appreciating the taste of familiar, traditional dishes. This creates a unique opportunity for businesses to explore fusion cuisine that blends local ingredients and international techniques. The ability to strike a balance between innovation and tradition is key to creating menu items that have real palette appeal and not fusion for a contrived gimmick.
Tech-Driven Dining Experiences
Technology is not longer an add on and a central part of the dinning experience for most restaurants and guest, from online reservations and delivery platforms to interactive digital menus. Incorporating technology can enhance convenience for customers while also providing valuable data insights for businesses. For instance, loyalty programs and mobile ordering apps can help businesses stay connected with their customers, offer personalized experiences, and build long-term relationships.
Rise of Experiential Dining
Consumers in the GCC are increasingly seeking more than just good food—they want memorable, immersive dining experiences. Whether it’s themed dining, live cooking stations, or interactive events, experiential dining is becoming a significant draw for both locals and tourists alike. At Sumo Sushi & Bento, embraced the idea of “dining as an experience” with a family-friendly atmosphere, interactive sushi-making workshops and seasonal events that keep customers coming back for more.
Adaptation to Changing Demographics
Our region is a melting pot of cultures and nationalities, and businesses need to recognize the diversity of their customer base. Catering to a wide variety of tastes and preferences is key to staying competitive. This means offering a range of menu options that appeal to different cultural backgrounds, dietary preferences, and age groups. We found success by creating a diverse menu that offers something for everyone, from traditional Japanese dishes to innovative new creations.
The Popularity of Delivery and Cloud Kitchens
The rise of food delivery platforms and the concept of cloud kitchens (delivery-only kitchens) has transformed our F&B landscape. For businesses, this means developing strategies to optimize for delivery services, including ensuring that menu items travel well and maintain their quality during transit. In addition, investing in cloud kitchens can help businesses reduce overhead costs while expanding their reach.
Embracing future trends
The GCC culinary landscape is in a state of constant evolution, and businesses that adapt to these emerging trends will be the ones that thrive. From embracing health-conscious dining to leveraging technology and offering experiential dining, there are countless ways to innovate in this exciting market. At Sumo Sushi & Bento, we remain committed to staying ahead of these trends and responsive to changing consumer preferences.
