Success story of the Mall of UAQ attracts retailers to sign up for upcoming malls in Sharjah and Silicon Oasis
At the recent RECon MENA convention, Line Investments & Property L.L.C (LIP), the shopping mall development and management division of Lulu Group International received positive response to the progress of key projects from visiting retailers and stakeholders looking to be part of community malls in the UAE. Another cause for celebration for the LIP team included Oman Avenues Mall winning a gold award for Cause Related Marketing at the RECon MENA awards for their Let’s Read Library campaign.
According to Lulu Group International Director, Mr. Salim M.A., retailers were particularly keen on learning the success of the Mall of UAQ, which has had an overwhelming response even before the official opening. Retailers with stores open for business pre launch already have high community confidence and excitement as they get ready for the first mall to open in the Emirate.
Marcello Larizza, General Manager at Line Investments & Property LLC – Dubai & Northern Emirates said, “The successful leasing of Mall of UAQ and having key anchor stores on board to increase footfall has also benefitted the retailers response to our projects in Sharjah and Silicon Oasis during the RECon convention. We believe our reliable track record was the main reason for the enquiries we received at the convention.”
Scheduled to launch officially in the first quarter of 2019, Mall of UAQ outlets open for business already include Orange Hub a 2,313 sqm Family Entertainment Centre, a 9,122 sqm Lulu Hypermarket & Department Store, Joyallukas, SONY, Jawhara, Hour Choice, V Perfumes, Oud Elite, Ahmed Al Maghrabi Perfumes, and Optic Zone
Confirmed tenants to open later in the Mall include a 5 screen Star Cinemas, Starbucks, Gloria Jeans, Bath & Body Works, Damas, Mumuso, Wow Salon, Tawjeeh, Mothercare, UPIM, Etisalat, 13 F&B outlets including KFC, Hatam, Pizza Company, all supported with 600 parking spaces.
The Line Investments Mall project in Sharjah with 42,000sqm GLA is scheduled to open in 2019. It features a unique food street experience that suits all tastes and budgets, a 15,700 sqm Lulu Hypermarket and Department Store, 11 screen VOX Cinemas, Orange Hub and 1,800 parking spaces.
Another Line Investments mall project in Silicon Oasis is scheduled to open in 2020 with 81,500sqm GLA designed to accommodate premium retail for neighboring communities. Lease agreements are signed with Lulu Hypermarket, 12 screen VOX Cinemas and Train, a gym to keep the community in shape. It will have a comprehensive retail mix of over 35,500sqm, 3,200 parking spaces, 25 food court units, 13 casual restaurants and cafes and 6,800sqm of FEC.
Overall, the convention was the perfect platform for Line Investments & Property L.L.C team to showcase projects and learn of the latest trends and technologies that keep them abreast of new innovations in the retail industry, which benefits their clients and stakeholders.
Captions:
CAPTION 1: Line Investments at RECon MENA Awards
Line Investments & Property L.L.C (LIP) celebrate as Oman Avenues Mall from Muscat win a gold award for Cause Related Marketing at the RECon MENA awards for Let’s Read Library campaign. The awards and Gala Dinner, held at the ballroom of the Ritz Carlton honored the most outstanding achievers in Marketing, Retail & Design from the MENA region.
CAPTION 2: Line Investments at RECon MENA
The Line Investments & Property L.L.C (LIP) stand at the RECon MENA Convention received clients, retailers and guests visiting to explore and discover the potential of their three current projects in Dubai and Northern Emirates. The Mall of UAQ and the upcoming malls in Sharjah and Silicon Oasis have received keen interest from visitors to the convention.
